Posted in Buyers, Homeowners, Sellers

Waiting on the Real Estate Market in Juneau County? Here’s the Smart Way to Handle It

“Should I wait?”

That question comes up constantly in conversations I have with buyers, sellers, renters, and homeowners throughout Mauston, New Lisbon, Necedah, Elroy, Lyndon Station, and Wonewoc. And given today’s market, it’s a completely reasonable question.

Interest rates are higher than many people expected. Home prices haven’t dropped the way headlines once predicted. Inventory varies wildly depending on price point and location. Add in nonstop national news, and it’s no wonder people feel stuck.

What I see on the ground, though, is not disinterest — it’s uncertainty.

People aren’t disengaged from real estate. They’re cautious. And that’s not a bad thing. But waiting without a plan is very different from waiting with intention.

Trying to perfectly time the real estate market rarely works. The people who come out ahead aren’t guessing when to jump in — they’re preparing so they’re ready when the opportunity makes sense for them.

No matter where you are in the process, there are productive steps you can take right now. Even if you’re not moving this month or even this year, what you do during this “pause” still matters.


Buyers: How to Use the Waiting Period to Your Advantage

If you’re thinking about buying a home in Juneau or Monroe County, hesitation makes sense. Higher interest rates affect monthly payments, and competition hasn’t disappeared entirely — especially for well-priced homes in desirable areas.

But here’s what I see consistently: the buyers who succeed are rarely the ones rushing. They’re the ones who prepared early.

Strengthen Your Financial Foundation First

Before showings, before offers, before emotional decisions — the most impactful work happens behind the scenes.

This is the time to focus on:

  • Improving your credit score
  • Paying down revolving debt
  • Building reserves for down payment, closing costs, and emergencies

Even small improvements can affect interest rates, loan options, and overall affordability.

Many people don’t realize they can track their credit score for free through major banks and credit card companies. You’re also entitled to free annual credit reports from Equifax, Experian, and TransUnion through AnnualCreditReport.com. Reviewing those reports now can prevent last-minute surprises later.

Learn the Local Market — Not Just the Listings

Scrolling listings online doesn’t tell you what’s actually happening.

Understanding the local market means knowing:

  • What homes are selling for, not just listed at
  • How long homes are staying on the market
  • Which neighborhoods move quickly — and which don’t
  • Common inspection issues in older homes

Some of the most confident buyers I’ve worked with started learning the market months — sometimes years — before they bought. That education paid off when it was time to act.

A good Realtor doesn’t rush you. They explain, analyze, and help you understand the data so you can make informed decisions at your own pace.

Talk to a Lender Without Pressure

One of the biggest mistakes buyers make is waiting too long to speak with a lender because they’re afraid of being pushed into something they’re not ready for.

A good lender won’t push. They’ll educate.

Now is the time to compare loan programs, understand how down payment amounts affect payments, and learn about Wisconsin buyer assistance programs. Clarity now gives you confidence later.

Buyer takeaway:
Waiting doesn’t mean falling behind. Buyers who use this time to strengthen their finances and understand the local market move with confidence — and often negotiate from a stronger position.


Sellers: Preparation Is Where Strong Sales Begin

Many homeowners thinking about selling in Mauston, New Lisbon, Elroy, or surrounding rural areas are asking the same question: Should I list now or wait for better conditions?

Here’s the truth: the strongest sales don’t start when the listing goes live. They start months earlier.

Focus on High-Return Improvements

Not every update needs to be expensive. In our local market, buyers respond strongly to clean, well-maintained homes.

Simple improvements like:

  • Fresh paint
  • Updated light fixtures or hardware
  • Clean floors and windows
  • Strong curb appeal

can make a noticeable difference in how quickly a home sells and how strong the offers are.

Keep documentation of upgrades. Buyers — and appraisers — notice.

Declutter and Pre-Pack Early

Waiting until the last minute to declutter creates stress and rushed decisions.

Starting early allows you to:

  • Reduce visual clutter
  • Make rooms feel larger and brighter
  • Photograph better for listings
  • Simplify your eventual move

Homes that feel spacious and neutral connect more easily with buyers.

Plan Your Next Move Before You List

One of the biggest reasons sellers hesitate right now isn’t the sale — it’s what comes after.

The good news is that there are more options than many people realize, including rent-backs, contingent purchases, short-term rentals, and bridge financing. Talking through these strategies early creates flexibility later.

Seller takeaway:
Preparation creates leverage. Homes that are clean, updated, and strategically planned don’t just sell faster — they sell stronger.


Renters: Flexibility Is a Tool — Use It Well

Renting in Juneau County isn’t a mistake or a placeholder. For many people, it’s the right choice — either temporarily or long-term.

Negotiate Your Lease

Lease terms are not always set in stone. If your renewal is coming up, research local availability. You may be able to negotiate rent, deposits, utilities, or lease length.

Start conversations early — ideally 60–90 days before renewal.

Budget Like a Buyer

If buying might be in your future, now is the time to test your comfort level. Try setting aside what a mortgage payment would be each month and see how it feels.

That exercise builds both savings and confidence.

Test Neighborhoods Before You Commit

Renting allows you to live in different areas without long-term commitment. Pay attention to daily life — traffic, noise, amenities, and community feel.

That lived experience is invaluable when deciding whether to buy later.

Renter takeaway:
Renting isn’t waiting. It’s positioning. Used intentionally, it builds clarity and financial readiness.


Homeowners: Stay Ready Even If You’re Staying Put

If you already own a home in Juneau or Adams County, this market might have you quietly wondering whether you should at least be prepared for change.

Get a Market Snapshot

Even if you’re not selling, knowing your home’s value matters. A local Comparative Market Analysis shows how your property compares to recent sales and current listings.

I also provide ZIP-code-specific market updates so homeowners can track trends without pressure.

Time Your Life — Not Just the Market

Interest rates and values matter, but lifestyle changes often matter more. Job changes, family needs, and long-term goals are valid reasons to reassess housing decisions — regardless of market headlines.

Build an Exit Strategy Early

Understanding your options before you need them reduces stress and increases flexibility. Exploring neighborhoods, attending open houses, and discussing future scenarios now makes later decisions easier.

Homeowner takeaway:
Prepared homeowners move with confidence. The market will shift — being ready matters more than reacting.


Final Thoughts: Waiting With Purpose Changes Everything

Waiting doesn’t mean you’re inactive. It means you’re deciding how intentional you want to be.

Whether you’re buying, selling, renting, or staying put in Mauston, New Lisbon, Necedah, Elroy, Lyndon Station, or Wonewoc, there are smart steps you can take right now to strengthen your position.

Perfect timing is luck.
Preparation is strategy.

And in a local market like Juneau County, informed decisions always outperform national noise.

If you want hyper-local market data, a no-pressure home value review, or ongoing ZIP-code-specific insights, that’s exactly where I focus — grounded in what’s actually happening here.

You don’t need to know your next step yet.
You just need to be ready when it shows up.

Posted in Uncategorized

How Falling Mortgage Rates Are Shifting the Seller’s Game in Central Wisconsin

(And what you – the homeowner – really should do now)

Let’s be real — the Wisconsin housing market is changing again, and this time, it’s in your favor if you move strategically. Here’s what’s actually happening right now.


1. The Current Market Snapshot

Let’s cut to it: the data says things are shifting.

  • Statewide: Home sales rose 8.1% in June 2025 compared to June 2024 — the first year-over-year gain in four years (WRA, WisPolitics).
  • Median Wisconsin home price: ~$340,000, up 4.6% YoY.
  • Inventory: 23,881 homes for sale statewide in August 2025 — up 3.2% from a year ago (Redfin).
  • Juneau County: Average home value $264,217 (↑ 6.1% YoY), but median sold price $226,250 (↓ 9.5% YoY).
  • New Lisbon: Average home value $303,278 (Zillow).

Mortgage rates have eased slightly (Churchill Mortgage), giving buyers more breathing room — and giving sellers a reason to make moves before winter hits.


2. What This Means for Sellers (Yes, That’s You)

Here’s the unfiltered truth: the playing field’s changing, and smart sellers will get ahead of it.

  • More buyers can afford now: A small rate drop means a noticeable boost in buyer affordability.
  • But competition’s creeping back: Inventory is ticking up — the “list and sell overnight” era is over.
  • The good news: Juneau County home values rose about 6% year-over-year.
  • The warning: Median sold prices are down almost 10% from last year — so keep expectations realistic.
  • Timing matters: Fall is when serious buyers make moves before snow flies. The Wisconsin fall market tends to balance out between buyers and sellers (Sold in Madison).

3. What This Means for Buyers

Buyers have a bit more leverage now — but they’re picky.

  • They’ll pay for turnkey homes, not “projects.”
  • They notice upgrades: modern kitchens, efficient HVAC, clean roofs, and tidy landscaping.
  • If your home feels neglected or overpriced, they’ll move on or ask for concessions.
    So don’t wing it. Prep with intention and make your property the one that stands out.

4. Smart Checklist for Sellers

Get a current market value or pricing consultation.
Use real comps, not Zillow guesses. Acreage, outbuildings, and condition all factor in.

Prep the home.

  • Declutter ruthlessly.
  • Curb appeal sells — trim, mulch, add fall color.
  • Check major systems (roof, HVAC, septic/well). Fix what’s needed.

List at the right time and price.

  • Inventory’s still low, but rising — price smart.
  • Aim for “competitive and strategic,” not wishful thinking.
  • Fall buyers want to close before the holidays.

Be ready to act fast.
Buyers move quicker when rates drop — so have inspections, disclosures, and paperwork lined up.

Show value.
Highlight what makes your property special — gardens, trails, workshops, or that sweet chicken coop you love.


5. Reality Check (Because I Don’t Sugar-Coat)

Rates are easing, but they’re still higher than the pandemic lows. Some buyers are stretched thin. That means:

  • You’ll likely negotiate — and that’s fine.
  • Overpricing will kill momentum.
  • Time on market = lost opportunity.

Bottom line: don’t bank on hype. Use this as a window of opportunity to move while buyers are active and before winter quiets the market.


6. Let’s Get Going

If you’re even thinking about selling, now’s the time to prep.

Here’s what I offer:

  • Free property valuation using current comps and your property’s unique features.
  • Custom marketing plan built around your home’s story — homestead vibe, acreage, trails, garden, and all.
  • Step-by-step timeline so your home doesn’t sit through the slow season.

Let’s make your move strategic — not rushed.

Posted in Homeowners, Sellers

The Ultimate Home Selling Checklist

If you’re selling a house while looking for a new one, working, and taking care of children or elderly relatives, you need organization tools! Stay on track with our detailed home selling checklist to make sure nothing falls through the cracks.

Prior to Listing

Get started before you put your house on the market. Having all your ducks in a row will make the selling process smoother and quicker. Here is a pre-listing checklist for selling a home:

Assemble Your Financial Documentation

Getting the necessary paperwork together will help you feel more organized and prepare you to answer questions from buyers and buyers’ agents as they arise. Get electronic and hard copies of:

  • Mortgage balance, so you know exactly how much you still owe, and to calculate your potential net proceeds when you get an offer.
  • Property taxes and condo/ HOA fees to show to buyers so they know what their ongoing costs will be.
  • Receipts for major improvements and new appliances which can help justify your asking price.
  • Homeowners insurance details in case buyers and lenders ask about past claims or issues with getting insurance coverage.
  • Warranty paperwork and manuals for appliances and systems so buyers can see that these big-ticket items are still covered.
  • Permits for improvements, additions, and renovations.
  • Property surveys and boundary maps, if appropriate.

Property Evaluation and Bigger Repairs

Every checklist for selling a home should include doing needed repairs. These can take time and be a bit messy, so you’ll want to take care of these before any showings:

  • Arrange a pre-listing home inspection to identify potential problems that you may be overlooking or that you’ve gotten so used to that you don’t notice them.
  • Fix any safety hazards or major functional issues such as exposed wiring, loose railings, leaky taps, or missing smoke detectors.
  • Replace or remove appliances that are clearly non-functional, dirty, or rusty.

Interior Fixes

To get ready for showings, use this checklist when selling a home:

  • Declutter and depersonalize all your rooms to help potential buyers imagine themselves living there. Create a neutral environment where buyers can easily picture their own furnishings and décor.
  • Deep clean everything, including the carpets. Not only does a spotless home look well-maintained, but it will appear move-in ready; buyers won’t have to worry about spending weeks cleaning before they can even move in. Professional cleaning is a great investment if you don’t have time to do this yourself.
  • Paint your walls in a neutral color where needed, covering up any bright accent walls.
  • Ensure all your light fixtures work and can illuminate the space to its best advantage. Make sure all the light bulbs in a room are the same color.
  • Address odors from pets, cooking, or smoking. You may have gotten accustomed to these, so have your real estate agent or a neighbor tour your home and give you honest feedback.
  • Stage the key areas of the home, such as the living room and primary bedroom.

Exterior Cleaning and Updates

The outside of your home and your landscaping are the first things buyers will see. Use this exterior selling home checklist to get your home ready for showings:

  • Trim your hedges and mow your lawn, weed and add fresh mulch to flower beds.
  • Get some bright potted plants to make the entrance more appealing.
  • Power wash your siding, driveway and walkways.
  • Ensure the front door and entry are safe and welcoming. Consider repainting the door, replacing the hardware with a fresh modern set, and getting a new doormat to make the home look well cared for.
  • Replace spongy or loose deck boards, and make sure deck railings are stable.
  • Spruce up exterior living spaces to make them look inviting.

This part of your home selling checklist will take time to complete, but it doesn’t have to be expensive. Take the time to properly evaluate your home and schedule your fixes to proceed at a steady pace.

Marketing Your Home

Once you’ve gotten your home ready to show, it’s time to start getting eyes on your listing. Here are some key steps for your “getting my home ready to sell” checklist:

  • Hire an experience real estate agent that will use quality photography (not just cell phone pictures). They will take multiple high-quality images that present your home in flattering lighting and from the best angles. Since most homebuyers browse listings before touring any homes, excellent photography is the way to stand out from the competition.
  • Ask about virtual tours and video walkthroughs to help buyers tour the house at their own pace. These tools can be especially helpful for out-of-state buyers who are building a shortlist of homes to visit when they’re in town.
  • Get drone photography or video for large lots and properties that are near appealing features such as lakes, rivers, and forested areas.
  • Review your listing details to make sure nothing was missed, and the best aspects of your property are highlighted.
  • Gather information about the neighborhood, the school district, and local amenities to showcase your home in its context. Why leave it up to buyers to do this research when you can present it to them yourself?
  • Prepare information that includes neighborhood information, floor plans, utility costs, property tax bills, and a list of recent updates. 
  • Make a list of things you love about your home so your real estate agent knows how to market the lifestyle your home offers.

Selling a home can be a flurry of activity, but with a detailed selling home checklist, you can stay on track for a successful sale and closing. Work closely with your real estate agent to make sure you’re not missing anything; they’ve been through this process many times and will give you excellent guidance!

Posted in Buyers, Homeowners, Sellers

Juneau County Real Estate Market Update — 2025 Local Trends

If you’re buying or selling in Juneau County, WI, here’s what’s happening in your own backyard — no national fluff, just real local facts and takeaways.


Current Local Market Snapshot

  • According to Realtor.com, Juneau County is currently leaning toward a buyer’s market — supply is outpacing demand, giving buyers more room to negotiate. 
  • Median days on market: 37 days (that’s how long typical homes are active before a sale) 
  • Home inventory is healthy — more options are out there than in overheated markets.
  • The median listing price across the county recently was reported at $287,300, up 4.5% month-over-month. 
  • Zillow data puts the average home value in Juneau County at $253,511, which is a 7.3% increase year-over-year. 
  • Land and undeveloped lot activity remains strong:
      • Median list price for undeveloped land in the county hovers near $212,000    • Land listings show big variance — from small wooded lots to large acreage parcels priced well over $400,000 
      • Per-acre pricing is climbing in many areas, especially those with water access or development potential

What These Local Trends Mean

  1. Buyers have leverage — With more listings and slower competition in some segments, buyers can push harder on price, inspection terms, and timelines.
  2. Prepared sellers will win — Homes in top shape, properly priced, marketed well, and staged strategically still fetch strong offers.
  3. Land is a niche but growing frontier — Buyers looking for rural, hobby-farm, or lake-area lots are active. The variance in pricing means there’s opportunity for sellers who highlight access, utilities, views, or development potential.
  4. Price sensitivity is real — Even in higher-value zones, listing too aggressively can backfire. Market comparisons, comps, and local insight are essential.

📈 Strategy Tips for Buyers & Sellers

For Sellers:

  • Price near market, not wishlist figures. Overpricing will hurt you in this environment.
  • Invest in prep: curb appeal, interior repairs, professional photos. That effort pays.
  • Highlight features buyers want now: low maintenance, utility access, privacy, views, water proximity.
  • Be flexible on terms and timing, especially in negotiations.

For Buyers:

  • Get prequalified and know your budget. Don’t fall in love with a house before seeing your numbers.
  • Since inventory is wider, keep an open mind — explore offbeat areas or lots.
  • Work with an agent who deeply understands county rules, shoreline and zoning, septic and utilities. That insider knowledge differentiates good from great deals.
  • Don’t rush blindly — inspect thoroughly, analyze comparable sales, and know walk-away points.
Posted in Homeowners, Sellers

Home Sellers Are Pricing Like It’s 2021

Sellers, Be Careful: Overpricing Could Cost You Big in Today’s Market

As a real estate agent, I’ve seen it time and time again—homeowners clinging to pandemic-era price expectations, setting themselves up for frustration in today’s shifting market.

Back in the COVID-19 housing boom, bidding wars and skyrocketing values were the norm. Many sellers who bought during that time are now expecting similar results. But market conditions have changed. Buyer demand has softened, and price cuts are becoming more common. In fact, April saw a record-high share of listings with price reductions nationwide, according to Realtor.com.

Despite this, over 80% of homeowners surveyed still believe they’ll get asking price or more. But homes that are overpriced simply sit—and the longer they sit, the harder they are to sell.

You Still Stand to Win—Just Be Realistic

The good news? Even if you don’t hit your dream number, most sellers still have strong equity gains and can walk away with a solid profit. As Realtor.com Chief Economist Danielle Hale said, “Even after setting a more grounded price, they are likely to walk away from a sale with good money in their pocket.”

Cosmetic Fixes Aren’t a Free Pass to Overprice

One common mistake I see is sellers overestimating the value of minor upgrades. Fresh paint and light fixtures may help your home show better, but they won’t push your price $20K higher. On HGTV, when you landscape and paint, you just added $20,000 to your list, right? But that’s not the way our market is.

Updates help your home sell faster—not necessarily for more. Buyers are looking for real value, like premium locations, or renovated kitchens—not just surface-level improvements.

Price It Right from the Start—or Fall Behind

Overpricing from day one is like starting a marathon 20 miles behind everyone else. Your home lingers, buyers lose interest, and you’re forced to reduce the price later—often multiple times. At that point, your listing can go “stale,” and buyers may wonder what’s wrong with it.

Homes now spend an average of 50 days on the market—four days longer than last year, and the longest April average since 2020. As my colleague Brian Stephens of eXp Realty says, “If you overprice your home, it’s going to sit… and then you’re going to be chasing the price down.”

And it’s not just agents saying this. Even on forums like Reddit, frustrated sellers are sharing stories of regret after listing too high and getting zero offers for months.

Work With Someone Who Tells You the Truth

I always give my clients honest, data-driven pricing advice, no b.s.—even if it’s not what they hoped to hear. In fact, I’ve walked away from listings when sellers refused to adjust their expectations. A successful sale requires trust and a shared goal: to get the home sold for the best possible price in today’s market.

If you’re ready to sell, let’s talk strategy. I’ll help you price right, prepare smart, and move forward with confidence.

Thinking of Selling? Let’s Make a Plan That Works in Today’s Market

Before you list your home, make sure you’re informed, strategic, and confident. Download my free Seller’s Guide to learn what it takes to sell successfully in this market—or reach out directly and let’s discuss a pricing and marketing strategy tailored to your home and goals.

Let’s get your home sold—smart, smooth, and stress-free.
Liz Walker, RE/MAX

Posted in Uncategorized

Why Some Homes Sell Faster Than Others

Why Some Homes Sell Faster Than Others

As you think ahead to your own move, you may have noticed some houses sell within days, while others linger. But why is that? As Redfin says:

That may leave you wondering what you should expect when you sell. Let’s break it down and give you some actionable tips on how to make sure your house is one that sells quickly.

Homes Are Still Selling Faster Than Pre-Pandemic

The first thing you should know is that, in most markets, things have slowed down a little bit. While you may remember how quickly homes sold a few years ago, that’s not what you should expect today.

By this comparison, if your house does take a little more time to sell this year, it’s not really a concern. It’s actually still faster than the norm. Plus, it gives you a bit more time to find your next home, which is welcome relief when you’re trying to move, too.

Just remember, some homes sell in less time than this. Some take even longer. So, what’s the real difference? Why do some homes attract eager buyers almost instantly, while others sit and struggle?

It comes down to having the right agent and strategy. Here are a few tips you need to know. 

1. Price It Right

What to do: Work with an agent that will stick to their pricing strategy and not agree to your higher price plans. I’ll analyze recent comparable sales (what other homes have sold for recently in your area plus compare the condition of the home to yours), so you know you’re pricing appropriately for today’s market and what buyers are willing to pay. As Chen Zhao, Economic Research Lead at Redfin, explains:

2. Focus on the First Impression

A messy yard or a house that needs paint? It’ll turn buyers off. Since buyers decide within seconds whether they like a home, a good first impression is key.

What to do: Outside, clean up your front yard, tidy up your landscaping, power wash walkways, and add fresh mulch. Inside, declutter and depersonalize. And consider minor touch-ups like repainting in a neutral tone. I will offer advice on what to prioritize based on your budget.

3. Strong Marketing & High-Quality Listing Photos

If your listing or your photos don’t look professional, you could have trouble drawing in buyers who think you’re trying to cut corners.

I Offer: 

  • High-resolution, edited listing photos showing the home in its best light.
  • 2-D Floor Plans, 3-D Interactive Floor Plan, Video Tours
  • Aerial Photography
  • Detailed descriptions that highlight SEO features of your house.
  • Your listing on multiple platforms, including major real estate sites
  • Paid and Targeted Social Media Advertising

4. The Location of the Home

You may have heard the phrase “location, location, location” when it comes to real estate. And there’s definitely some truth to that. Homes in highly sought-after neighborhoods tend to sell faster.

What to do: While you can’t change where your house is located, I can highlight the best features of your neighborhood or community in your listing. By showcasing what’s great about your area, they can help draw buyers into what life would look like in your house.

Bottom Line

Homes that sell quickly don’t necessarily have better features – they have better agents and a better strategy.

Are you thinking about selling? Let’s talk about how to get your home sold quickly and for top dollar.

Posted in Buyers, Homeowners, Sellers

The Risks of Waiving a Home Inspection

A home inspection is a crucial safeguard for your financial future, ensuring you’re fully informed before making one of the biggest purchases of your life. An inspection can uncover major issues—like faulty wiring, hidden water damage, or structural problems—that could cost tens of thousands to repair.

Beyond financial concerns, inspections are also critical for safety. They can identify hazards like unsafe heating systems, mold, or electrical work that might cause a safety risk and not be visible during a walk-through.

A home inspection is a few hundred dollars for peace of mind. That’s far better than spending thousands later on unexpected repairs.

Should You Ever Waive a Home Inspection?

Sellers may prefer offers without an inspection contingency because it reduces the risk of last-minute renegotiations. In a competitive market, some buyers waive inspections to speed up closing and make their offers more attractive.

While I never recommend skipping an inspection, one compromise is to include an “informational-only” inspection clause in your contract. This allows you to complete an inspection but removes the expectation that the seller will make repairs.

“If major issues arise, you can still back out,” Rosalia says. “You may lose your earnest money, but that might be a small price to pay compared to the cost of unexpected repairs.”

Should You Waive an Inspection for a Recently Built Home?

Some real estate professionals argue that if a home is new or if the seller provides a recent inspection report, waiving the inspection might be a reasonable risk. However, I advise my buyers to think of it like buying a used car—you wouldn’t purchase one without having a mechanic check it first.

Many assume that new construction means fewer issues, but that’s not always the case. I had a buyer that bought a recently built home that waived the home inspection only to discover once she owned the home that the foundation settled incorrectly causing a water intrusion problem. There was also a wiring problem with the electrical panel that caused several outlets and switches not to work.

Is It Ever OK to Waive an Inspection?

Experienced investors or home flippers with construction experience and a sizable repair budget might be willing to waive an inspection, but for most buyers, it’s simply not worth the risk.

The Bottom Line

Spending a few hundred dollars on a home inspection is almost always money well spent. At the very least, it provides a useful 5yr home maintenance guide and helps buyers understand potential future repairs.

If you’re in the market for a home in Juneau County and the surrounding area I am here to help. I have several home inspectors that I’ve worked with that I can recommend to give you peace of mind when purchasing a property. With years of experience in the real estate industry, I ensure my clients make informed decisions—without unnecessary risks.

Posted in Homeowners, Remodeling, Sellers

8 Reasons Why Your Home Won’t Sell

It’s surprising how often it happens, but sometimes a property just doesn’t attract buyers. Sellers may frequently ask, “Why isn’t my property selling?”. It’s important to remember that this occurs even with experienced agents and desirable homes. Fortunately, there are many potential reasons a property remains unsold, and it’s not always solely about the list price. Before resorting to a significant price drop, consider these other possible challenges and their potential solutions.

1. Suboptimal Property Characteristics

Research indicates that a substantial portion (approximately 60%) of owner-occupied residences in the United States were constructed before 1980. Certain regions have an even higher average age for homes; for instance the majority of homes built in cities like New Lisbon were built before 1970. Many of these older dwellings may lack features that are currently favored by buyers, such as generously sized bedrooms, a master bathroom, higher ceilings, multiple bathrooms, or multi-car garages. These factors can deter potential buyers from even scheduling a visit. Interestingly, sometimes newer properties built with basic materials can be more challenging to market than older homes that possess unique architectural details.

  • Possible Solutions:
    • To identify issues, I assess the property from the perspective of a modern buyer. Determine which of its attributes might be considered outdated. In some instances, sellers can address these issues through minor updates or renovations. If homeowners are unable or unwilling to modify certain problematic features, I can propose alternative strategies, such as a price reduction or offering a buyer incentive to offset the specific drawback.

2. Obvious Deficiencies in Condition

If a property appears to require significant upkeep, many prospective buyers will avoid it. Accumulating minor maintenance needs, like peeling paint, a neglected yard, or worn flooring, can be discouraging. More substantial and noticeable problems, such as unusual property layouts or outdated plumbing and electrical systems, can significantly hinder the selling process. In extreme situations, these issues can even make it difficult for buyers to secure financing.

  • Possible Solutions:
    • I would identify and clearly explain how specific deficiencies can impede a sale and offer recommendations for repairs, renovations, and property staging.

3. Inappropriate Pricing or Excessive Costs

Another frequent cause of properties not selling is simply financial: the price. Setting an excessively high price can deter potential buyers and result in a listing that remains on the market for an extended period without generating interest. Conversely, sellers and agents sometimes fail to adequately consider supplementary costs when determining the property’s price, such as homeowner association (HOA) dues, mortgage interest rates, and closing expenses. These factors influence a buyer’s affordability and, consequently, the property’s attractiveness.

  • Possible Solutions:
    • Given that most buyers carefully evaluate their potential monthly housing expenses, explore ways to adjust the price or suggest solutions to make payments more manageable. If the current interest rates are a deterrent the seller can offer a credit to the buyer to “buy down” their interest rate, meaning they will prepay interest to get a permanent rate reduction.

4. Real Estate Market Dynamics

When dealing with a property that isn’t selling, it’s essential to analyze the prevailing real estate market conditions. Various market factors can affect the sale of a home, including an oversupply of properties (a buyer’s market), economic downturns, and seasonal variations. Furthermore, local market influences can diminish the appeal of individual properties, such as the absence of convenient access to quality schools, changes in nearby businesses or industries, or even ongoing construction in the vicinity.

  • Possible Solutions:
    • Unfortunately, neither sellers nor agents can control the overall real estate market. However, gaining a deeper understanding of market trends and adopting a flexible approach is crucial. While overcoming a challenging market entirely may not be possible, you can improve the likelihood of a sale by adjusting pricing strategies, enhancing the property’s presentation, or employing creative property descriptions.

5. Inadequate Communication

Communication, though fundamental, is a significant factor in why properties fail to sell. Both the listing agent and the seller share responsibility for maintaining open and honest communication regarding the property, their expectations, concerns, and inquiries. When important details or questions are left unresolved or unaddressed, the property may be marketed ineffectively, leading to a lack of buyer interest or offers.

  • Possible Solutions:
    • Ideally, I initiate the selling process with a comprehensive presentation that sets the stage for a successful transaction so the seller knows what to expect or forsee as potential problems.
    • This presentation should include a market overview, staging advice, a comparative market analysis, and a clear explanation of the marketing plan.
    • It should also facilitate an open dialogue about the property’s condition, potential obstacles, and how to interpret feedback from marketing efforts, showings, and buyer agents.

6. Ineffective Marketing Strategies

When there are no apparent issues with the property itself or the broader real estate market, homeowners are more inclined to wonder, “Why isn’t my property generating interest?” If a property isn’t attracting sufficient attention, the marketing approach may not be as effective as it could be. It’s important to remember that even highly skilled and experienced agents can encounter this situation. Often, a minor adjustment or refinement can make a substantial difference.

  • Possible Solutions:
    • If I suspect a problem with the property’s marketing, I begin by evaluating the process as if I were a buyer’s agent searching for a similar property. If the listing appears correctly, I consider modifications to the descriptive text to boost terms used in search engines or exploring additional strategies to increase its visibility. For example, try incorporating more descriptive language into the listing description, revaluating the possible target market, or re-editing short-form videos for social media platforms

7. Poor-Quality Property Photography

Although property photography is a component of marketing, it warrants separate consideration due to its significant influence on whether a property sells. Listing photos serve as the primary point of interaction between potential buyers and the property, and inadequate photos can often cause buyers to dismiss a listing without further consideration. Photos should be high-resolution, well-lit, and captured from optimal angles. This professional presentation conveys a sense of cleanliness, freshness, and move-in readiness.

  • Possible Solutions:
    • If the seller used an agent that didn’t use a professional camera and digital editing the initial listing photos may end up subpar. Investing in a professional photographer to reshoot the property or utilizing virtual staging tools can be worthwhile . Decluttering rooms and the year to avoid including images that depict cluttered spaces, busy streets, utility lines, small or unkempt yards, or any other elements are worthwhile to improve buyers interest.

8. Property Staging and Exterior Presentation

If a property isn’t selling despite addressing the more obvious factors (price, market conditions, property quality), it may be time to concentrate on its visual appeal. Real estate data suggests that staged homes can increase the amount of money offered. While staging and landscaping don’t alter the property’s fundamental value, they can significantly enhance its attractiveness and potentially influence the final sale price.

  • Possible Solutions:
    • There are various ways to improve a property’s exterior presentation and interior staging.
    • Hiring a professional stager can yield the most effective results, though it can be costly.
    • Implementing simple staging techniques, such as decluttering and incorporating mirrors, can make a notable difference.
    • Similarly, basic landscaping improvements, like pruning bushes and adding container plants, can substantially enhance curb appeal.

Posted in Buyers

Buyers-Should you Go Above or Below List Price?

How much to offer on a house will depend on many factors: the current market conditions, is the property list price fair, how long it’s been on the market and your situation. Of course, every homebuyer wants to score a deal but it’s common for low ball negotiation tactics to fail.

What are the market conditions? We are currently in a very strong sellers market that means there are fewer properties for sale than buyers looking to purchase. It’s common for listings to receive multiple offers in the first week of being on the market. Sellers are expecting to get the highest price possible so offering anything less than list price will often backfire and often properties are selling over the list price. Plus, if you offer a lowball offer your could risk offending the sellers and they will write you off completely from the negotiations.

When should you offer more than the list price? This depends on your personal situation. Do you have a year or more to find the perfect home or are you in need of a home right now? Have you already had several offers get rejected and you found the perfect property? You might only get one chance at a property. Your first offer often needs to be your best offer so offering over list price is a strategy that could entice the sellers to accept your offer. Also note that in a seller’s market paying cash for a property doesn’t mean that the sellers will accept a lower price because they are expecting to receive the highest price possible.

Do seller’s come down on list price anymore? Yes, but it depends on a few things. Sellers are guided by their agent as to what the value of their home is. I can tell you from personal experience that not all sellers listen to my advice and price their property higher than it’s worth. What happens then is the home often sits on the market for a few months because buyers are doing their research and can judge for themselves whether a property is overpriced. If the property is on the market for a while then you may be successful at negotiating for a lower price. Another factor in getting a lower price is the condition or location of a property that may devalue it in the eye of the buyers.

How do you know what price to offer? This is where it pays to hire a buyer’s agent and especially one that has the experience and market knowledge to assist you. You need someone that can offer insights about market conditions, whether the property list price is accurate, is the condition of the property average or poor, what negotiation strategy to use and more. Interesting fact, 75% of real estate agents in the U.S. sold zero properties last year. Would you want to work with someone that has no experience? I wouldn’t want to trust them with the biggest purchase I’ve ever made.