Tag: SELLER

Posted in Sellers

Marketing on Steroids – 3D Home Tours

Posted on by Liz Walker

Home buyers make the decision to schedule a showing based on what images or media of a property is available online. That means that the photos and videos available to them can make or break the interest they have in your property. Most list agents use their cell phone to take photos and that’s it. No photo editing to enhance the images, no video tour, or aerial photography. Or maybe they add a “virtual tour” which in reality is just the photos they took clipped together in video format.

Now imagine being able to view your property in 3D with the ability to “move” throughout the home and turn the view you see. Check out what I mean by clicking this link. It’s a 3D Tour of our RE/MAX RealPros office.

https://rem.ax/3PZ1Osw

Wow factor right? Don’t settle for an agent that just takes cell phone photos. You deserve someone that has invested in technology so you get the most robust marketing possible. Take a look at the before and after photos below. Notice how the Before photo was taken on a gray, cloudy day. In the After photo I’ve brightened the sky, removed some distractions like the white lines on the parking lot, the white square on the front stoop and the trees in the background. Your eye is drawn to the our office building and not distracted by the clutter around it.

Your property deserves the same attention to detail. I offer 3D Tours, edited and enhanced digital camera photography, aerial drone photos and videography, 2-4 minute video tours and a 60 second highlight reel of the top features of your property.

Posted in Buyers

Buyers-Should you Go Above or Below List Price?

Posted on by Liz Walker

How much to offer on a house will depend on many factors: the current market conditions, is the property list price fair, how long it’s been on the market and your situation. Of course, every homebuyer wants to score a deal but it’s common for low ball negotiation tactics to fail.

What are the market conditions? We are currently in a very strong sellers market that means there are fewer properties for sale than buyers looking to purchase. It’s common for listings to receive multiple offers in the first week of being on the market. Sellers are expecting to get the highest price possible so offering anything less than list price will often backfire and often properties are selling over the list price. Plus, if you offer a lowball offer your could risk offending the sellers and they will write you off completely from the negotiations.

When should you offer more than the list price? This depends on your personal situation. Do you have a year or more to find the perfect home or are you in need of a home right now? Have you already had several offers get rejected and you found the perfect property? You might only get one chance at a property. Your first offer often needs to be your best offer so offering over list price is a strategy that could entice the sellers to accept your offer. Also note that in a seller’s market paying cash for a property doesn’t mean that the sellers will accept a lower price because they are expecting to receive the highest price possible.

Do seller’s come down on list price anymore? Yes, but it depends on a few things. Sellers are guided by their agent as to what the value of their home is. I can tell you from personal experience that not all sellers listen to my advice and price their property higher than it’s worth. What happens then is the home often sits on the market for a few months because buyers are doing their research and can judge for themselves whether a property is overpriced. If the property is on the market for a while then you may be successful at negotiating for a lower price. Another factor in getting a lower price is the condition or location of a property that may devalue it in the eye of the buyers.

How do you know what price to offer? This is where it pays to hire a buyer’s agent and especially one that has the experience and market knowledge to assist you. You need someone that can offer insights about market conditions, whether the property list price is accurate, is the condition of the property average or poor, what negotiation strategy to use and more. Interesting fact, 75% of real estate agents in the U.S. sold zero properties last year. Would you want to work with someone that has no experience? I wouldn’t want to trust them with the biggest purchase I’ve ever made.