Tag: housing-market

Posted in Buyers, Sellers

Is the Real Estate Market finally Crashing?

Posted on by Liz Walker

The 2025 Housing Market: Cooling, Yet Surprisingly Resilient

The real estate market is always evolving, and 2025 is proving no different. After the frenzy of the pandemic years, conditions have cooled—yet the fundamentals remain strong. Home values still rose 3.7% on average, while existing home sales and prices ticked up 0.8% and 0.2% year-over-year, respectively. Mortgage rates remain higher than during 2020–2022, making affordability tougher, but the market’s core remains healthy. Here’s a data-driven look at key trends shaping today’s housing landscape.

1. Home Sales Are Normalizing

According to the National Association of Realtors (NAR), July 2025 existing-home sales nationally hit 4.01 million, with 4.6 months of inventory and with a median price of $258,370 in Juneau County, WI.

  • A balanced market is around 6 months of inventory, so we’re still in a mild seller’s market with an average days on market of 60days, but not the red-hot one of recent years.
  • Homes are taking a bit longer to sell than during the 2020–2022 whirlwind, reflecting stability rather than weakness.

2. Pending Home Sales Are Slowing

The NAR’s Pending Home Sales Index for June 2025 registered 72.0, with modest month-over-month drops across all regions.

  • Fewer pending deals may feel negative, but it gives buyers more breathing room to evaluate options and negotiate, reducing rushed decisions.

3. Prices Still Expected to Rise

Multiple forecasts (Fannie Mae, MBA, NAR) predict 1–2% annual home-price growth in 2025 and 2026.

  • While far from pandemic-era spikes, these steady gains signal that waiting for a major price drop may backfire.
  • Buyers who delay could face higher purchase prices, larger down payments, and increased property taxes.

4. More Seller Listings Offer Buyers Choices

Realtor.com reports 434,816 newly listed homes in July 2025, a 7.3% year-over-year increase.

  • More inventory helps buyers find the right fit and negotiate more confidently.
  • For sellers, it’s a call to accurately price your property to stand out competively.

5. Listing Prices Are Holding

Median list prices nationally have hovered between $390K and $440K over the past year and are up 0.5% YoY.

  • Nationally, prices are stable, proving the market is cooling without collapsing.

6. Real Estate Remains the Top Long-Term Investment

A Gallup survey shows 37% of Americans rank real estate as the best long-term investment, beating gold, stocks, and crypto.

  • Homeownership continues to be a proven path to building wealth, despite short-term fluctuations.

7. Sales Forecasts Show Sustainable Growth

Zillow projects 4.09 million home sales in 2025, just a 0.6% increase from 2024.

  • Slower growth = more sustainability, a healthier sign than the explosive (and unsustainable) pandemic gains.

8. Construction Has Finally Recovered

U.S. construction employment recently surpassed pre-2008 levels, adding 250,000 jobs in a few years.

  • Increased building could help ease supply constraints and moderate price growth over time.

9. Mortgage Rates May Ease

Fannie Mae expects mortgage rates to average around 6.0% in 2025, down from roughly 6.4% in 2024.

  • Even a small rate drop can reduce monthly payments, improving affordability for buyers on the fence.

10. Inflation Is Still the Top Money Worry

Gallup surveys show inflation/high cost of living remains Americans’ primary financial concern, though slightly less than last year.

  • Using a real estate agent can help buyers navigate affordability with insights on lower-cost areas and financial-assistance programs.

Key Takeaways for Buyers and Sellers

  • Buyers: Stable prices and rising inventory mean more choice and negotiating power. Acting before mortgage rates dip could secure today’s prices and avoid future competition.
  • Sellers: While the market is less frenzied, demand is steady. Correct pricing and strong marketing are essential to stand out.
  • Agents: Knowledge of these trends builds trust and positions you as a strategic advisor in any market cycle.

Bottom line: The 2025 housing market isn’t crashing—it’s finding its balance. With modest price growth, steady demand, and improving inventory, real estate remains a solid long-term investment and a cornerstone of financial security.

Posted in Homeowners, Sellers

Home Sellers Are Pricing Like It’s 2021

Posted on by Liz Walker

Sellers, Be Careful: Overpricing Could Cost You Big in Today’s Market

As a real estate agent, I’ve seen it time and time again—homeowners clinging to pandemic-era price expectations, setting themselves up for frustration in today’s shifting market.

Back in the COVID-19 housing boom, bidding wars and skyrocketing values were the norm. Many sellers who bought during that time are now expecting similar results. But market conditions have changed. Buyer demand has softened, and price cuts are becoming more common. In fact, April saw a record-high share of listings with price reductions nationwide, according to Realtor.com.

Despite this, over 80% of homeowners surveyed still believe they’ll get asking price or more. But homes that are overpriced simply sit—and the longer they sit, the harder they are to sell.

You Still Stand to Win—Just Be Realistic

The good news? Even if you don’t hit your dream number, most sellers still have strong equity gains and can walk away with a solid profit. As Realtor.com Chief Economist Danielle Hale said, “Even after setting a more grounded price, they are likely to walk away from a sale with good money in their pocket.”

Cosmetic Fixes Aren’t a Free Pass to Overprice

One common mistake I see is sellers overestimating the value of minor upgrades. Fresh paint and light fixtures may help your home show better, but they won’t push your price $20K higher. On HGTV, when you landscape and paint, you just added $20,000 to your list, right? But that’s not the way our market is.

Updates help your home sell faster—not necessarily for more. Buyers are looking for real value, like premium locations, or renovated kitchens—not just surface-level improvements.

Price It Right from the Start—or Fall Behind

Overpricing from day one is like starting a marathon 20 miles behind everyone else. Your home lingers, buyers lose interest, and you’re forced to reduce the price later—often multiple times. At that point, your listing can go “stale,” and buyers may wonder what’s wrong with it.

Homes now spend an average of 50 days on the market—four days longer than last year, and the longest April average since 2020. As my colleague Brian Stephens of eXp Realty says, “If you overprice your home, it’s going to sit… and then you’re going to be chasing the price down.”

And it’s not just agents saying this. Even on forums like Reddit, frustrated sellers are sharing stories of regret after listing too high and getting zero offers for months.

Work With Someone Who Tells You the Truth

I always give my clients honest, data-driven pricing advice, no b.s.—even if it’s not what they hoped to hear. In fact, I’ve walked away from listings when sellers refused to adjust their expectations. A successful sale requires trust and a shared goal: to get the home sold for the best possible price in today’s market.

If you’re ready to sell, let’s talk strategy. I’ll help you price right, prepare smart, and move forward with confidence.

Thinking of Selling? Let’s Make a Plan That Works in Today’s Market

Before you list your home, make sure you’re informed, strategic, and confident. Download my free Seller’s Guide to learn what it takes to sell successfully in this market—or reach out directly and let’s discuss a pricing and marketing strategy tailored to your home and goals.

Let’s get your home sold—smart, smooth, and stress-free.
— Liz Walker, RE/MAX

Posted in Uncategorized

Why Some Homes Sell Faster Than Others

Posted on by Liz Walker

Why Some Homes Sell Faster Than Others

As you think ahead to your own move, you may have noticed some houses sell within days, while others linger. But why is that? As Redfin says:

“. . . today’s housing market has been topsy-turvy since the pandemic. Low inventory (though rising) and high prices have created a strange mix: Some homes are flying off the market, while others sit for weeks.”

That may leave you wondering what you should expect when you sell. Let’s break it down and give you some actionable tips on how to make sure your house is one that sells quickly.

Homes Are Still Selling Faster Than Pre-Pandemic

The first thing you should know is that, in most markets, things have slowed down a little bit. While you may remember how quickly homes sold a few years ago, that’s not what you should expect today.

Now that inventory has grown, according to Realtor.com, homes are taking a bit longer to sell in today’s market (see graph below):

But before you get hung up on the ten-day difference compared to the past few years, Realtor.com will help put this into perspective:

“In April, the typical home spent 50 days on the market . . . This marks the 13th straight month of homes taking longer to sell on a year-over-year basis. Still, homes are moving more quickly than they did before the pandemic . . .”

By this comparison, if your house does take a little more time to sell this year, it’s not really a concern. It’s actually still faster than the norm. Plus, it gives you a bit more time to find your next home, which is welcome relief when you’re trying to move, too.

Just remember, some homes sell in less time than this. Some take even longer. So, what’s the real difference? Why do some homes attract eager buyers almost instantly, while others sit and struggle?

It comes down to having the right agent and strategy. Here are a few tips you need to know. 

1. Price It Right

One of the biggest reasons homes sit on the market is overpricing. Many sellers want to shoot for a higher price, thinking they can lower it later – but that backfires by turning buyers away.

What to do: Work with an agent that will stick to their pricing strategy and not agree to your higher price plans. I’ll analyze recent comparable sales (what other homes have sold for recently in your area plus compare the condition of the home to yours), so you know you’re pricing appropriately for today’s market and what buyers are willing to pay. As Chen Zhao, Economic Research Lead at Redfin, explains:

“My advice to sellers is to price your home fairly for the shifting market; you may need to price lower than your initial instinct to sell quickly and avoid giving concessions.”

2. Focus on the First Impression

A messy yard or a house that needs paint? It’ll turn buyers off. Since buyers decide within seconds whether they like a home, a good first impression is key.

What to do: Outside, clean up your front yard, tidy up your landscaping, power wash walkways, and add fresh mulch. Inside, declutter and depersonalize. And consider minor touch-ups like repainting in a neutral tone. I will offer advice on what to prioritize based on your budget.

3. Strong Marketing & High-Quality Listing Photos

If your listing or your photos don’t look professional, you could have trouble drawing in buyers who think you’re trying to cut corners.

I Offer: 

  • High-resolution, edited listing photos showing the home in its best light.
  • 2-D Floor Plans, 3-D Interactive Floor Plan, Video Tours
  • Aerial Photography
  • Detailed descriptions that highlight SEO features of your house.
  • Your listing on multiple platforms, including major real estate sites
  • Paid and Targeted Social Media Advertising

4. The Location of the Home

You may have heard the phrase “location, location, location” when it comes to real estate. And there’s definitely some truth to that. Homes in highly sought-after neighborhoods tend to sell faster.

What to do: While you can’t change where your house is located, I can highlight the best features of your neighborhood or community in your listing. By showcasing what’s great about your area, they can help draw buyers into what life would look like in your house.

Bottom Line

Homes that sell quickly don’t necessarily have better features – they have better agents and a better strategy.

Are you thinking about selling? Let’s talk about how to get your home sold quickly and for top dollar.

Posted in Homeowners, Remodeling, Sellers

8 Reasons Why Your Home Won’t Sell

Posted on by Liz Walker

It’s surprising how often it happens, but sometimes a property just doesn’t attract buyers. Sellers may frequently ask, “Why isn’t my property selling?”. It’s important to remember that this occurs even with experienced agents and desirable homes. Fortunately, there are many potential reasons a property remains unsold, and it’s not always solely about the list price. Before resorting to a significant price drop, consider these other possible challenges and their potential solutions.

1. Suboptimal Property Characteristics

Research indicates that a substantial portion (approximately 60%) of owner-occupied residences in the United States were constructed before 1980. Certain regions have an even higher average age for homes; for instance the majority of homes built in cities like New Lisbon were built before 1970. Many of these older dwellings may lack features that are currently favored by buyers, such as generously sized bedrooms, a master bathroom, higher ceilings, multiple bathrooms, or multi-car garages. These factors can deter potential buyers from even scheduling a visit. Interestingly, sometimes newer properties built with basic materials can be more challenging to market than older homes that possess unique architectural details.

  • Possible Solutions:
    • To identify issues, I assess the property from the perspective of a modern buyer. Determine which of its attributes might be considered outdated. In some instances, sellers can address these issues through minor updates or renovations. If homeowners are unable or unwilling to modify certain problematic features, I can propose alternative strategies, such as a price reduction or offering a buyer incentive to offset the specific drawback.

2. Obvious Deficiencies in Condition

If a property appears to require significant upkeep, many prospective buyers will avoid it. Accumulating minor maintenance needs, like peeling paint, a neglected yard, or worn flooring, can be discouraging. More substantial and noticeable problems, such as unusual property layouts or outdated plumbing and electrical systems, can significantly hinder the selling process. In extreme situations, these issues can even make it difficult for buyers to secure financing.

  • Possible Solutions:
    • I would identify and clearly explain how specific deficiencies can impede a sale and offer recommendations for repairs, renovations, and property staging.

3. Inappropriate Pricing or Excessive Costs

Another frequent cause of properties not selling is simply financial: the price. Setting an excessively high price can deter potential buyers and result in a listing that remains on the market for an extended period without generating interest. Conversely, sellers and agents sometimes fail to adequately consider supplementary costs when determining the property’s price, such as homeowner association (HOA) dues, mortgage interest rates, and closing expenses. These factors influence a buyer’s affordability and, consequently, the property’s attractiveness.

  • Possible Solutions:
    • Given that most buyers carefully evaluate their potential monthly housing expenses, explore ways to adjust the price or suggest solutions to make payments more manageable. If the current interest rates are a deterrent the seller can offer a credit to the buyer to “buy down” their interest rate, meaning they will prepay interest to get a permanent rate reduction.

4. Real Estate Market Dynamics

When dealing with a property that isn’t selling, it’s essential to analyze the prevailing real estate market conditions. Various market factors can affect the sale of a home, including an oversupply of properties (a buyer’s market), economic downturns, and seasonal variations. Furthermore, local market influences can diminish the appeal of individual properties, such as the absence of convenient access to quality schools, changes in nearby businesses or industries, or even ongoing construction in the vicinity.

  • Possible Solutions:
    • Unfortunately, neither sellers nor agents can control the overall real estate market. However, gaining a deeper understanding of market trends and adopting a flexible approach is crucial. While overcoming a challenging market entirely may not be possible, you can improve the likelihood of a sale by adjusting pricing strategies, enhancing the property’s presentation, or employing creative property descriptions.

5. Inadequate Communication

Communication, though fundamental, is a significant factor in why properties fail to sell. Both the listing agent and the seller share responsibility for maintaining open and honest communication regarding the property, their expectations, concerns, and inquiries. When important details or questions are left unresolved or unaddressed, the property may be marketed ineffectively, leading to a lack of buyer interest or offers.

  • Possible Solutions:
    • Ideally, I initiate the selling process with a comprehensive presentation that sets the stage for a successful transaction so the seller knows what to expect or forsee as potential problems.
    • This presentation should include a market overview, staging advice, a comparative market analysis, and a clear explanation of the marketing plan.
    • It should also facilitate an open dialogue about the property’s condition, potential obstacles, and how to interpret feedback from marketing efforts, showings, and buyer agents.

6. Ineffective Marketing Strategies

When there are no apparent issues with the property itself or the broader real estate market, homeowners are more inclined to wonder, “Why isn’t my property generating interest?” If a property isn’t attracting sufficient attention, the marketing approach may not be as effective as it could be. It’s important to remember that even highly skilled and experienced agents can encounter this situation. Often, a minor adjustment or refinement can make a substantial difference.

  • Possible Solutions:
    • If I suspect a problem with the property’s marketing, I begin by evaluating the process as if I were a buyer’s agent searching for a similar property. If the listing appears correctly, I consider modifications to the descriptive text to boost terms used in search engines or exploring additional strategies to increase its visibility. For example, try incorporating more descriptive language into the listing description, revaluating the possible target market, or re-editing short-form videos for social media platforms

7. Poor-Quality Property Photography

Although property photography is a component of marketing, it warrants separate consideration due to its significant influence on whether a property sells. Listing photos serve as the primary point of interaction between potential buyers and the property, and inadequate photos can often cause buyers to dismiss a listing without further consideration. Photos should be high-resolution, well-lit, and captured from optimal angles. This professional presentation conveys a sense of cleanliness, freshness, and move-in readiness.

  • Possible Solutions:
    • If the seller used an agent that didn’t use a professional camera and digital editing the initial listing photos may end up subpar. Investing in a professional photographer to reshoot the property or utilizing virtual staging tools can be worthwhile . Decluttering rooms and the year to avoid including images that depict cluttered spaces, busy streets, utility lines, small or unkempt yards, or any other elements are worthwhile to improve buyers interest.

8. Property Staging and Exterior Presentation

If a property isn’t selling despite addressing the more obvious factors (price, market conditions, property quality), it may be time to concentrate on its visual appeal. Real estate data suggests that staged homes can increase the amount of money offered. While staging and landscaping don’t alter the property’s fundamental value, they can significantly enhance its attractiveness and potentially influence the final sale price.

  • Possible Solutions:
    • There are various ways to improve a property’s exterior presentation and interior staging.
    • Hiring a professional stager can yield the most effective results, though it can be costly.
    • Implementing simple staging techniques, such as decluttering and incorporating mirrors, can make a notable difference.
    • Similarly, basic landscaping improvements, like pruning bushes and adding container plants, can substantially enhance curb appeal.

Posted in Buyers, Homeowners, Sellers

Spring 2025 Real Estate Market Conditions

Posted on by Liz Walker

As the peak period for residential home sales approaches, prospective buyers may encounter a broader selection of properties and increased search flexibility. This development should make it easier to buy for those who have previously struggled to locate a residence that aligns with their specific requirements.

The balance of negotiation leverage between buyers and sellers may be relatively even at present. This time last year, the market favored sellers. Currently, as the spring season commences, the market is more equal between buyers and sellers depending on the property.

It is essential to recognize that local market conditions can vary significantly, depending on what type of property you are buying. Vacation home sales are still going strong, while the local residential housing market is still a challenge for first time home buyers because there are limited properties available in the $150,000 – $250,000 price point. Here is a summary of general market trends and guidance for the upcoming months.

When does the primary period for residential real estate transactions begin?

The majority of sellers in WI typically list their properties during the spring season, starting with the spring rise in temperatures and reaching its peak in late May and early June. This timing aligns with the influx of purchasers, many of whom aim to finalize their relocation during the summer months when schools are in recess. The convergence of increased seller activity and purchaser interest characterizes spring as the most active period.

Will competitive pressures diminish in 2025?

The real estate sector is subject to seasonal fluctuations, with spring typically marking a period of heightened activity. However, fluctuations in mortgage interest rates, which have exhibited volatility over the past two years, also influence market dynamics. Decreases in interest rates tend to stimulate buyer activity, while rate increases tend to lower demand.

The average days on market for a single family home was near 3 months in the first quarter of 2025. This is double the previous year days on market of 1.5 months. It is noteworthy that competitively priced properties still tend to sell fast. I believe there has been a trend among sellers to list their property higher than the market comparisons would dictate. Sellers are still under the impression that home prices are rising quickly as happened during the Covid years but this is no longer true. The real estate market has returned to normal.

Our nation’s political climate and economy is certainly playing a large part in the movement of real estate. Buyers and sellers have been overly cautious since before the presidential election last year which has made market activity stagnant. The market isn’t crashing but it’s not quickly rising either.

Will a greater selection of affordable properties be available?

The availability of affordable properties is contingent upon individual budget constraints and local market conditions. The number of homes sold in 2024 hit a 30 year low. However, generally, experts are anticipating an increase to inventory during this spring over last year but it will be a small increase..

Will interest rate drop this year?

Consumers shouldn’t wait for interest rates to drop. The expectation is that rates will remain in the mid 6% range throughout most of the year. Economists don’t expect mortgage rates to drop below 6% this year at all. The low rates from the last five years are a thing of the past so don’t wait to make a move based on a low mortgage rate. More concerning will be the rising costs of building materials as the need for new home construction due destruction from flooding, hurricanes and wildfires. New home prices and the costs to remodel are going to continue to rise so don’t wait for the perfect time to make a move.

Posted in Buyers

Buyers-Should you Go Above or Below List Price?

Posted on by Liz Walker

How much to offer on a house will depend on many factors: the current market conditions, is the property list price fair, how long it’s been on the market and your situation. Of course, every homebuyer wants to score a deal but it’s common for low ball negotiation tactics to fail.

What are the market conditions? We are currently in a very strong sellers market that means there are fewer properties for sale than buyers looking to purchase. It’s common for listings to receive multiple offers in the first week of being on the market. Sellers are expecting to get the highest price possible so offering anything less than list price will often backfire and often properties are selling over the list price. Plus, if you offer a lowball offer your could risk offending the sellers and they will write you off completely from the negotiations.

When should you offer more than the list price? This depends on your personal situation. Do you have a year or more to find the perfect home or are you in need of a home right now? Have you already had several offers get rejected and you found the perfect property? You might only get one chance at a property. Your first offer often needs to be your best offer so offering over list price is a strategy that could entice the sellers to accept your offer. Also note that in a seller’s market paying cash for a property doesn’t mean that the sellers will accept a lower price because they are expecting to receive the highest price possible.

Do seller’s come down on list price anymore? Yes, but it depends on a few things. Sellers are guided by their agent as to what the value of their home is. I can tell you from personal experience that not all sellers listen to my advice and price their property higher than it’s worth. What happens then is the home often sits on the market for a few months because buyers are doing their research and can judge for themselves whether a property is overpriced. If the property is on the market for a while then you may be successful at negotiating for a lower price. Another factor in getting a lower price is the condition or location of a property that may devalue it in the eye of the buyers.

How do you know what price to offer? This is where it pays to hire a buyer’s agent and especially one that has the experience and market knowledge to assist you. You need someone that can offer insights about market conditions, whether the property list price is accurate, is the condition of the property average or poor, what negotiation strategy to use and more. Interesting fact, 75% of real estate agents in the U.S. sold zero properties last year. Would you want to work with someone that has no experience? I wouldn’t want to trust them with the biggest purchase I’ve ever made.