Selling a home in today’s market requires a strategic mindset — and a healthy dose of realism. The days of overpricing a home and expecting multiple offers overnight are behind us. Across Juneau County and surrounding areas, higher interest rates, increasing inventory, and cautious buyers have shifted the balance of power. Sellers who adapt early are the ones seeing results.
Realistic Pricing Is Key
During the pandemic, sellers could price high and still attract immediate attention. That’s no longer the case. In 2025, homes in our area are spending roughly two months on the market, and price reductions are becoming more common. Listing your home at — or slightly below — comparable market values is now the best way to generate early interest and serious offers.
If a seller chooses to “test the market” with an inflated price, they should understand that time is the trade-off. Once a home loses its initial buzz on the MLS, it’s much harder to recapture buyer attention. The first two weeks on the market are crucial; that’s when momentum peaks.
Bidding Wars Aren’t Guaranteed
While it’s still possible to see multiple-offer situations on exceptional properties — such as lakefront homes near Castle Rock or Petenwell, or move-in-ready homes in high-demand neighborhoods — most sellers shouldn’t expect a bidding frenzy. Inventory levels are rising, and buyers have more options than they did a year ago. Competitive pricing and strong presentation are what drive interest today.
Handle Repairs Before Listing
Buyers are becoming more selective. With fewer emotional, fear-of-missing-out purchases, they’re less willing to take on big projects after closing. Sellers should focus on making their home move-in ready. Addressing repairs, refreshing paint, updating lighting, power washing exterior surfaces, and adding simple landscaping all make a strong first impression. Even small updates can eliminate buyer hesitation.
A pre-listing home inspection can also be a smart move. It allows sellers to identify potential issues early and avoid last-minute negotiations or deal delays.
Presentation Still Sells
Even in a slower market, presentation can make or break a listing. Decluttering, cleaning, and staging give buyers a clear sense of how they could live in the space. And in a digital-first world, high-quality photos and videos are non-negotiable. Drone footage, virtual tours, and neighborhood highlight videos help listings stand out, especially for out-of-area buyers looking at Central Wisconsin vacation homes or investment properties.
The Bottom Line
Sellers today are competing in a more balanced market — one where pricing, presentation, and preparation matter more than ever. Those who treat their home sale like a product launch, backed by strong marketing and realistic expectations, are the ones who see success.
If you’re considering selling in 2025, I can help you position your home to attract today’s buyers and navigate pricing strategies that protect your bottom line while keeping your listing competitive in the Central Wisconsin market.
Liz Walker Real Estate 