(And what you – the homeowner – really should do now)
Let’s be real — the Wisconsin housing market is changing again, and this time, it’s in your favor if you move strategically. Here’s what’s actually happening right now.
1. The Current Market Snapshot
Let’s cut to it: the data says things are shifting.
- Statewide: Home sales rose 8.1% in June 2025 compared to June 2024 — the first year-over-year gain in four years (WRA, WisPolitics).
- Median Wisconsin home price: ~$340,000, up 4.6% YoY.
- Inventory: 23,881 homes for sale statewide in August 2025 — up 3.2% from a year ago (Redfin).
- Juneau County: Average home value $264,217 (↑ 6.1% YoY), but median sold price $226,250 (↓ 9.5% YoY).
- New Lisbon: Average home value $303,278 (Zillow).
Mortgage rates have eased slightly (Churchill Mortgage), giving buyers more breathing room — and giving sellers a reason to make moves before winter hits.
2. What This Means for Sellers (Yes, That’s You)
Here’s the unfiltered truth: the playing field’s changing, and smart sellers will get ahead of it.
- More buyers can afford now: A small rate drop means a noticeable boost in buyer affordability.
- But competition’s creeping back: Inventory is ticking up — the “list and sell overnight” era is over.
- The good news: Juneau County home values rose about 6% year-over-year.
- The warning: Median sold prices are down almost 10% from last year — so keep expectations realistic.
- Timing matters: Fall is when serious buyers make moves before snow flies. The Wisconsin fall market tends to balance out between buyers and sellers (Sold in Madison).
3. What This Means for Buyers
Buyers have a bit more leverage now — but they’re picky.
- They’ll pay for turnkey homes, not “projects.”
- They notice upgrades: modern kitchens, efficient HVAC, clean roofs, and tidy landscaping.
- If your home feels neglected or overpriced, they’ll move on or ask for concessions.
So don’t wing it. Prep with intention and make your property the one that stands out.
4. Smart Checklist for Sellers
✅ Get a current market value or pricing consultation.
Use real comps, not Zillow guesses. Acreage, outbuildings, and condition all factor in.
✅ Prep the home.
- Declutter ruthlessly.
- Curb appeal sells — trim, mulch, add fall color.
- Check major systems (roof, HVAC, septic/well). Fix what’s needed.
✅ List at the right time and price.
- Inventory’s still low, but rising — price smart.
- Aim for “competitive and strategic,” not wishful thinking.
- Fall buyers want to close before the holidays.
✅ Be ready to act fast.
Buyers move quicker when rates drop — so have inspections, disclosures, and paperwork lined up.
✅ Show value.
Highlight what makes your property special — gardens, trails, workshops, or that sweet chicken coop you love.
5. Reality Check (Because I Don’t Sugar-Coat)
Rates are easing, but they’re still higher than the pandemic lows. Some buyers are stretched thin. That means:
- You’ll likely negotiate — and that’s fine.
- Overpricing will kill momentum.
- Time on market = lost opportunity.
Bottom line: don’t bank on hype. Use this as a window of opportunity to move while buyers are active and before winter quiets the market.
6. Let’s Get Going
If you’re even thinking about selling, now’s the time to prep.
Here’s what I offer:
- ✅ Free property valuation using current comps and your property’s unique features.
- ✅ Custom marketing plan built around your home’s story — homestead vibe, acreage, trails, garden, and all.
- ✅ Step-by-step timeline so your home doesn’t sit through the slow season.
Let’s make your move strategic — not rushed.
Liz Walker Real Estate 